The success of your website is largely dependent on the overall user experience of your visitors. Here are some of the important drivers for using web analytics:
- Web analytics provides insight into the online behavior of your visitors. The visitor data can be used to optimize your website to best meet the requirements of your audience.
- Web analytics can provide business intelligence in context to customer segmentation, identifying trends, product development, targeted marketing, etc.
- Web analytics can be used to track a wide variety of metrics to measure the overall success of your website.
Note: Unlike web reporting, web analytics is actionable. Web analytics helps in making informed decisions about changing your online strategy.
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